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Advertising to Sales Ratios by Industry Sector.
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Industry Sector |
Ad
to Sales
Ratio % |
Ad
Growth
% |
Sales
Growth
% |
| Natural Resources & Materials |
1.4 |
7.5 |
12.8 |
| Oil, Gas & Chemicals |
0.3 |
8.6 |
15.4 |
| Consumer Products |
6.2 |
7.5 |
7.8 |
| Health Care |
3.6 |
10.3 |
12.0 |
| Retail |
1.9 |
7.2 |
6.5 |
| Financial |
0.9 |
9.7 |
8.9 |
| Electronics & Scientific Instruments |
2.0 |
13.9 |
11.7 |
| Computers and Software |
1.9 |
6.4 |
9.0 |
| Industrial Equipment & Furnishings |
1.7 |
6.5 |
9.4 |
| Transportation & Travel |
1.8 |
7.1 |
8.1 |
| Services except Healthcare |
4.3 |
4.6 |
7.1 |
| Construction and Real Estate |
2.7 |
9.7 |
12.6 |
| Communication Products & Services |
3.1 |
7.5 |
8.5 |
| Whollesale |
0.7 |
10.8 |
8.2 |
| All Sectors Combined |
2.0 |
7.7 |
9.8 |
**Advertising Ratios & Budgets: This detailed report covers over 5000 companies and 300 industries with historical 2004 advertising budgets.
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